10 must-see reports to boost your enrollments
In today’s competitive world of education, guiding your organization to success isn’t just about gut feelings; it’s about clear, actionable data. Therefore, we bring to you 10 reports you and your teams need to track every single day. It’s your go-to toolkit to uncover what’s working, pinpoint areas for improvement, and embrace data-driven enrollment growth.
What’s in it for you?
This eBook has been curated by working closely with over 1000 education organizations globally that help them gain more control and visibility of their entire enrollment process. It’ll help you learn how you could:- Make informed decisions by comparative data and growth trend analysis
- Refine audience targeting, messaging strategies, and budget allocation to maximize the impact of your campaigns
- Get a comprehensive snapshot on the unique impact of each publisher/traffic channel and the opportunity cost associated with that particular channel
- Analyze the financial well-being of your education organization institution and make financially astute decisions
- Undertake a complete geographic analysis of your leads, admissions and applications.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments, a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
It manages the complete enquiry-to-enrollment journey: centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers. Education CRM® runs the acquisition and admissions funnel, the Application & Post-Application Platform extends it into application forms, verification, offers and final enrollment, and the Student Engagement Suite adds engagement across WhatsApp, email, SMS, voice and AI-powered conversations, together making up Enrollment Cloud®.
Because it is one platform, the same student record carries across every module an institution adds, with fee collection connected through Collexo® at the point of admission. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Educational institutions should track reports that show how prospective students are moving from enquiry to enrollment and where performance differs across sources, campaigns, programmes, regions, teams and stages of the journey.
Useful views can include enquiry source performance, enquiry-to-application conversion, application progression, counsellor activity, campaign performance, student engagement, application status, geographic trends and final enrollment conversion.
The most useful reporting framework connects these views rather than analysing each stage in isolation, helping teams understand where the enrollment journey is progressing and where attention may be required.
Timely enrollment reporting helps admissions and marketing teams understand performance while the enrollment cycle is still in progress rather than waiting until the end of the cycle to identify problems.
When teams can compare enquiry sources, campaign activity, application progression, counsellor follow-ups and conversion outcomes, they can identify where prospective students are progressing and where the journey may be slowing.
This gives institutions a stronger foundation for adjusting marketing activity, allocating team effort and making data-informed enrollment decisions.
Meritto helps institutions understand enrollment performance by keeping enquiry, engagement, application, admissions and conversion activity connected within the same enrollment system of record.
Education CRM® supports enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking, while the Application & Post-Application Platform extends the same student record into applications, document verification, status tracking, offers and final enrollment.
Enrollment Cloud® brings CRM, student engagement, application management, marketing automation, payments and enrollment intelligence together, giving institutions broader context for understanding performance across the enrollment journey.
Institutions should monitor metrics that show both the volume of prospective students entering the funnel and how effectively those students progress towards enrollment.
Depending on the institution, these can include enquiry volume and source performance, enquiry-to-application conversion, application completion, counsellor follow-up activity, campaign performance, student engagement and final enrollment conversion.
The right metric set should help teams understand not only how much activity is taking place, but where the strongest and weakest points of the enrollment journey are.
Connected enrollment reporting is more useful because it allows institutions to analyse different stages of the student journey using the same underlying student record and context.
When enquiry sources, counselling activity, communication, applications and enrollment outcomes are reported from disconnected systems, teams may spend significant time reconciling information before they can interpret it.
Bringing these workflows together gives admissions and marketing teams a more consistent view of performance and helps them move from reporting activity to understanding what is happening across the enquiry-to-enrollment journey.
