2.5x growth in paid applications: How Bennett University scaled smart with Meritto

What does it take to build a modern admissions engine from the ground up? Bennett University set out to do just that and in the process, built a scalable model for growth, speed, and student-first experiences. This case study gives you a behind-the-scenes look at how a young institution backed by The Times Group used smart systems and automation to overcome operational chaos, boost conversions, and drive 2.5x growth in paid applications.

Whether you’re facing growing application volumes, limited bandwidth, or fragmented systems, this is a story worth reading.

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Bennett Case Study

What’s in it for you?

If you’re facing growing volumes, tighter timelines, or scattered systems, this case study offers practical insights on how you can,

  • Scale without chaos: See how automation boosted applications, reduced delays, and kept teams in sync.
  • Decisions backed by data: Learn how real-time insights helped teams act faster and smarter.
  • Engagement that drives action: Discover how personalized communication moved students through the funnel.
  • One system, total control: Explore how Bennett unified marketing, admissions, and counseling on one platform.
  • A model you can replicate: Take away a proven, scalable framework for smart, sustainable growth.

Frequently Asked Questions

Get answers to frequently asked questions about everything we do.

Meritto, the flagship product of NoPaperForms, is the Operating System for Student Enrollments. It is a unified, AI-powered, modular, and automated platform purpose-built for educational organisations, enabling them to attract, engage, and enrol students while automating the entire enquiry-to-enrolment process.

Its comprehensive suite of purpose-built tools, including Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite, acts as the system of record for enrolments and seamlessly addresses every aspect of the enrolment process.

At the heart of Meritto lies its natively built layer of agentic AI, Mio AI. This layer introduces intelligent, autonomous, and semi-autonomous agents into everyday institutional workflows. Mio AI agents are embedded across the Meritto platform and serve as digital teammates for different teams, helping institutions scale student engagement and improve team productivity and performance.

Used by over 1,000 educational organisations globally, Meritto is designed to support complex, high-volume admissions environments with scalability, security, and deep process configurability across all verticals of education.

As application volumes increased, Bennett University needed a more efficient way to engage prospective students, reduce application drop-offs, and manage admissions at scale.

By streamlining lead management and improving student engagement, the university was able to strengthen its paid application conversion process.

Meritto helped Bennett University centralise student enquiries, automate personalised communication, monitor applicant progress in real time, and equip admissions teams with actionable insights.

These capabilities enabled faster follow-ups, improved applicant engagement, and contributed to a 2.5X increase in paid applications.

Automation ensures that prospective students receive timely reminders, personalised follow-ups, application status updates, and payment notifications throughout the admissions journey.

This reduces manual effort, minimises application abandonment, and helps institutions convert more prospective students into paid applicants.

Meritto’s Enrollment Cloud provides centralised lead management, AI-powered lead allocation, omnichannel communication, workflow automation, application tracking, counsellor productivity tools, and real-time analytics.

Together, these capabilities help higher education institutions manage large applicant volumes efficiently while delivering a seamless admissions experience to prospective students.

Leading universities choose Meritto because it is purpose-built for education. Its AI-powered Enrollment Cloud brings marketing, admissions, counselling, and enrolment operations together on one unified platform.

This helps institutions increase application conversions, improve operational efficiency, make data-driven decisions, and deliver a better experience to prospective students throughout the enquiry-to-enrolment journey.