2.5x growth in paid applications: How Bennett University scaled smart with Meritto
What does it take to build a modern admissions engine from the ground up? Bennett University set out to do just that and in the process, built a scalable model for growth, speed, and student-first experiences. This case study gives you a behind-the-scenes look at how a young institution backed by The Times Group used smart systems and automation to overcome operational chaos, boost conversions, and drive 2.5x growth in paid applications.
Whether you’re facing growing application volumes, limited bandwidth, or fragmented systems, this is a story worth reading.
What’s in it for you?
If you’re facing growing volumes, tighter timelines, or scattered systems, this case study offers practical insights on how you can,
- Scale without chaos: See how automation boosted applications, reduced delays, and kept teams in sync.
- Decisions backed by data: Learn how real-time insights helped teams act faster and smarter.
- Engagement that drives action: Discover how personalized communication moved students through the funnel.
- One system, total control: Explore how Bennett unified marketing, admissions, and counseling on one platform.
- A model you can replicate: Take away a proven, scalable framework for smart, sustainable growth.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.The Enrollment Index is an annual report published by Meritto on what’s driving enrollments in India. This yearly edition provides actionable intelligence to help higher-ed institutions refine their enrollment strategies with precision. It includes insights on Channel Performance, Regional Enrollment Trends, Program-Specific Trends, and much more.
The Enrollment Index Trends Report presents trends within the various buckets of the Enrollment Index. These follow-up reports to the Enrollment Index offer a more in-depth understanding of enrollment patterns, helping institutions analyze shifts in trends and better grasp the evolving landscape of student enrollments.
Meritto is a de-facto choice for all educational organizations looking to grow their enrollments, as it equips their Sales, Marketing, Admission, Finance, and Operation teams to be more productive with its powerful yet easy-to-use solutions. All their products from Enrollment Cloud, Education CRM, Application Platform, and Education Chatbot, to Payment Cloud, are purpose-built to keep educational organizations enrolling.
With scalability at the forefront, it enables educational organizations to grow their enrollments today and helps prepare them for tomorrow. It is trusted and used by over 1000 educational organizations from EdTech Companies, Coaching & Training Institutes, Study Abroad Consultants, K12 Schools, Play & Pre-Schools to Higher Education Institutions.
An enrollment cloud is a modern-age cloud-based system for educational organizations looking to manage the entire process of enrolling students from their very first touchpoint. It unifies all teams involved in the process from sales, marketing, finance, admission, and operations, and allows them to centralize, track, nurture, and convert leads into applications and eventually enrollments. It provides a single source of truth for all teams to access information, track lead and applicant activity, contextually engage and nurture leads down the funnel, check application status, and collect fee payments.
We offer an Enrollment Cloud that has been a game-changer for educational organizations of all sorts looking to grow their enrollments. Its easy-to-use platform with intuitive features allows one to gain complete control of the entire admission funnel from inquiry to enrollment and double down on your institution’s efforts to attract, engage and enroll.
Meritto’ Enrollment Cloud empowers education organizations in managing their end-to-end enrollment process efficiently. It provides a centralized platform to manage the entire process, from lead management to fee payment, and offers customizable features that can be tailored to meet the unique needs of higher education institutes. Automating the daily repetitive tasks, reduces manual errors, improving the overall efficiency of the teams. Moreover, it offers a user-friendly interface for students to submit their applications, make fee payments, and track their admission status, enhancing their overall experience. Purpose-built for the education industry, the enrollment cloud also provides real-time insights into data and analytics that can be used to measure the effectiveness of various admission strategies, enabling education organizations to make informed decisions for better results.
Meritto’s Enrollment Cloud is a purpose-built solution for higher education institutes looking to explore solutions for enrollment growth. But that’s not all. The exclusive product suite of Meritto contains a variety of growth solutions for education organizations like EdTech organizations, study abroad and domestic consultants, schools preschools, and coaching and training centers. Purpose-built for the entire education industry, Meritto is a one-stop shop for those looking to automate their admission process and grow enrollments.
Technology in managing admissions is a game-changer every education organization needs. It enables one to go beyond the basics of manual management and leverage the latest technological developments to maximize the impact. Similarly, a purpose-built enrollment automation platform with all the modern-age inputs streamlines the entire inquiry-to-enrollment journey. It supercharges your Counseling, Finance, Marketing, and Operations teams with enhanced productivity, empowering them to focus more on increasing enrollment.
