Woxsen University’s Path to 55% Enrollment Growth
Explore the transformative power of technology and data-driven insights that played an instrumental role in Woxsen University’s enrollment strategies. Discover how the combined efforts of Meritto’s sophisticated analysis and Woxsen University’s strategic application of these insights allowed the university to refine its approach to enrollment growth.
What’s in it for you?
The case study demonstrates how data and a streamlined enrollment process can help you achieve the following:- Improve productivity across teams by consolidating all data on a unified platform
- Maximize marketing ROI by delving deeper into data and uncovering insights
- Build communication strategies based on the student enrollment journey
- Scale quality admissions through real-time analysis
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto, the flagship product of NoPaperForms, is the Operating System for Student Enrollments. It is a unified, AI-powered, modular, and automated platform purpose-built for educational organisations, enabling them to attract, engage, and enrol students while automating the entire enquiry-to-enrolment process.
Its comprehensive suite of purpose-built tools, including Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite, acts as the system of record for enrolments and seamlessly addresses every aspect of the enrolment process.
At the heart of Meritto lies its natively built layer of agentic AI, Mio AI. This layer introduces intelligent, autonomous, and semi-autonomous agents into everyday institutional workflows. Mio AI agents are embedded across the Meritto platform and serve as digital teammates for different teams, helping institutions scale student engagement and improve team productivity and performance.
Used by over 1,000 educational organisations globally, Meritto supports complex, high-volume admissions environments with scalability, security, and deep process configurability across all verticals of education.
Meritto helps universities drive data-driven enrolment growth by consolidating every lead, campaign, interaction, and enrolment activity within one connected platform.
Teams gain real-time visibility into marketing performance, student journeys, lead engagement, and funnel movement. These insights help institutions refine their communication, identify high-performing campaigns, improve marketing ROI, and scale quality admissions.
By combining detailed analytics with a streamlined enrolment process, Meritto enables universities such as Woxsen University to continuously improve their strategies and turn institutional data into measurable enrolment growth.
An institution can maximise marketing ROI by looking beyond surface-level metrics and identifying which campaigns, channels, and sources actually contribute to applications and enrolled students.
Instead of relying only on impressions, clicks, or enquiry volumes, teams should connect marketing activity with outcomes across the enrolment funnel. This helps institutions direct budgets towards campaigns that convert and reduce spending on activities that generate attention without meaningful results.
Woxsen University improved its marketing ROI by examining its data closely and acting on the insights it uncovered, helping the institution use its marketing investment more effectively.
Consolidating data on a unified platform improves productivity by giving marketing, admissions, and leadership teams one shared and accurate source of information.
When teams work from the same real-time data, they spend less time reconciling spreadsheets, switching between disconnected tools, or searching for the latest information. This improves collaboration, reduces duplication, and supports faster decision-making.
For Woxsen University, bringing enrolment data together on one platform reduced operational friction and allowed teams to focus more of their effort on engaging prospective students and driving enrolments.
