AI Playbook for EdTech

Scaling enrollments, speeding sales, and growing lifetime value through AI

Traditional B2B sales tactics don’t work in EdTech, where speed and personalization are key. This ebook shows you how AI-driven automation can transform your lead response times, boost sales efficiency, and scale your enrollment efforts. Learn how to prioritize leads, engage them instantly, and integrate marketing and sales seamlessly for faster growth.

With actionable strategies and a 30-day AI rollout plan, this playbook helps you implement AI quickly and effectively. Meritto provides the tools to optimize every step of the process, from lead capture to conversion, ensuring your team operates at full velocity. Download now and unlock the power of AI for EdTech growth
Modern strategies for university Presidents and Trustees

What you’ll discover inside?

  • Faster lead-to-response times: Learn how AI powers instant lead routing and nurturing, reducing friction in your sales funnel.
  • Real-time insights: Get the inside scoop on lead enrichment, behavior-based prioritization, and source attribution to track ROI in real-time.
  • Sales execution with AI precision: Discover how AI nudges your reps to take timely actions and optimize conversations with automatic call summaries and follow-up suggestions.
  • Seamless marketing and sales integration: Learn how marketing and sales can work as one with AI-driven automation, offering a holistic approach to revenue growth.

Frequently Asked Questions

Get answers to frequently asked questions about everything we do.

The Enrollment Index is an annual report published by Meritto on what’s driving enrollments in India. This yearly edition provides actionable intelligence to help higher-ed institutions refine their enrollment strategies with precision. It includes insights on Channel Performance, Regional Enrollment Trends, Program-Specific Trends, and much more.

The Enrollment Index Trends Report presents trends within the various buckets of the Enrollment Index. These follow-up reports to the Enrollment Index offer a more in-depth understanding of enrollment patterns, helping institutions analyze shifts in trends and better grasp the evolving landscape of student enrollments.

Meritto is a de-facto choice for all educational organizations looking to grow their enrollments, as it equips their Sales, Marketing, Admission, Finance, and Operation teams to be more productive with its powerful yet easy-to-use solutions. All their products from Enrollment Cloud, Education CRM, Application Platform, and Education Chatbot, to Payment Cloud, are purpose-built to keep educational organizations enrolling.

With scalability at the forefront, it enables educational organizations to grow their enrollments today and helps prepare them for tomorrow. It is trusted and used by over 1000 educational organizations from EdTech Companies, Coaching & Training Institutes, Study Abroad Consultants, K12 Schools, Play & Pre-Schools to Higher Education Institutions.

An enrollment cloud is a modern-age cloud-based system for educational organizations looking to manage the entire process of enrolling students from their very first touchpoint. It unifies all teams involved in the process from sales, marketing, finance, admission, and operations, and allows them to centralize, track, nurture, and convert leads into applications and eventually enrollments. It provides a single source of truth for all teams to access information, track lead and applicant activity, contextually engage and nurture leads down the funnel, check application status, and collect fee payments.

We offer an Enrollment Cloud that has been a game-changer for educational organizations of all sorts looking to grow their enrollments. Its easy-to-use platform with intuitive features allows one to gain complete control of the entire admission funnel from inquiry to enrollment and double down on your institution’s efforts to attract, engage and enroll.

Meritto’ Enrollment Cloud empowers education organizations in managing their end-to-end enrollment process efficiently. It provides a centralized platform to manage the entire process, from lead management to fee payment, and offers customizable features that can be tailored to meet the unique needs of higher education institutes. Automating the daily repetitive tasks, reduces manual errors, improving the overall efficiency of the teams. Moreover, it offers a user-friendly interface for students to submit their applications, make fee payments, and track their admission status, enhancing their overall experience. Purpose-built for the education industry, the enrollment cloud also provides real-time insights into data and analytics that can be used to measure the effectiveness of various admission strategies, enabling education organizations to make informed decisions for better results.

Meritto’s Enrollment Cloud is a purpose-built solution for higher education institutes looking to explore solutions for enrollment growth. But that’s not all. The exclusive product suite of Meritto contains a variety of growth solutions for education organizations like EdTech organizations, study abroad and domestic consultants, schools preschools, and coaching and training centers. Purpose-built for the entire education industry, Meritto is a one-stop shop for those looking to automate their admission process and grow enrollments.

Technology in managing admissions is a game-changer every education organization needs. It enables one to go beyond the basics of manual management and leverage the latest technological developments to maximize the impact. Similarly, a purpose-built enrollment automation platform with all the modern-age inputs streamlines the entire inquiry-to-enrollment journey. It supercharges your Counseling, Finance, Marketing, and Operations teams with enhanced productivity, empowering them to focus more on increasing enrollment.