2.5x growth in paid applications: How Bennett University scaled smart with Meritto
What does it take to build a modern admissions engine from the ground up? Bennett University set out to do just that and in the process, built a scalable model for growth, speed, and student-first experiences. This case study gives you a behind-the-scenes look at how a young institution backed by The Times Group used smart systems and automation to overcome operational chaos, boost conversions, and drive 2.5x growth in paid applications.
Whether you’re facing growing application volumes, limited bandwidth, or fragmented systems, this is a story worth reading.
What’s in it for you?
If you’re facing growing volumes, tighter timelines, or scattered systems, this case study offers practical insights on how you can,
- Scale without chaos: See how automation boosted applications, reduced delays, and kept teams in sync.
- Decisions backed by data: Learn how real-time insights helped teams act faster and smarter.
- Engagement that drives action: Discover how personalized communication moved students through the funnel.
- One system, total control: Explore how Bennett unified marketing, admissions, and counseling on one platform.
- A model you can replicate: Take away a proven, scalable framework for smart, sustainable growth.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
By bringing student data, context and workflows together, Meritto serves as the system of record for the enquiry-to-enrollment journey. It connects capabilities across student acquisition, engagement, applications, admissions and enrollment operations, helping institutions improve conversions, optimise marketing spends and increase operational efficiency.
Meritto is part of NoPaperForms Solutions Limited’s integrated technology platform, purpose-built exclusively for education. Alongside Meritto, Collexo® provides the Operating System for Fee Collections and Payments, while Mio AI™ brings agentic AI and intelligence across the platform.
As application volumes increased, Bennett University needed a more connected way to manage prospective students across the enquiry-to-application journey, maintain timely engagement and give admission teams greater visibility into applicant progress.
Bringing student data, communication and application activity into a connected enrollment system helped reduce fragmented processes and gave teams a clearer view of where applicants were progressing or dropping off before completing a paid application.
Meritto helped Bennett University connect student enquiries, engagement, counsellor activity and application workflows on one unified platform, creating greater visibility across the enquiry-to-application journey.
With connected student records, automated communication and clearer visibility into applicant progress, admission teams could manage follow-ups more consistently and identify students requiring further engagement.
As detailed in the Bennett University case study, this transformation contributed to a 2.5X growth in paid applications.
Automation helps institutions manage communication and follow-ups consistently as prospective students move from enquiry towards application and enrollment.
Within Meritto, engagement workflows can be configured using student context, behaviour and enrollment stage, helping teams send relevant reminders and communication without relying entirely on manual intervention.
Because these interactions remain connected to the same student record, counsellors can see previous activity and understand where an applicant is in the journey before taking the next action.
Meritto brings together capabilities across enquiry management, counselling, student engagement, applications, workflow automation and enrollment intelligence on one unified platform.
Education CRM® manages the student acquisition and enrollment funnel, while the Application & Post-Application Platform extends the journey into application forms, document collection and verification, application fees, status tracking, offers, admission workflows and final enrollment.
The Student Engagement Suite supports engagement across WhatsApp, email, SMS, voice and AI-powered conversations. Together, these capabilities maintain a connected student record across the enquiry-to-enrollment journey and help institutions manage growing enrollment volumes without fragmenting data and workflows across multiple systems.
Meritto is purpose-built for student enrollment and connects the enquiry-to-enrollment journey on one unified platform. It brings together student data, context and workflows that would otherwise sit across disconnected acquisition, counselling, application and engagement systems.
As the system of record for the enrollment journey, Meritto gives institutional teams a connected view of prospective students and helps them improve conversions, optimise marketing spends and increase operational efficiency.
Its modular architecture also allows institutions to adopt the capabilities they need while maintaining the same underlying student record as their enrollment operations expand.
