Chinmaya Vishwa Vidyapeeth’s
Blueprint to Growing Student Enrollments
With an aim to grow enrollments and revolutionize the experience for all stakeholders – students, parents and educational partners – Chinmaya Vishwa Vidyapeeth found a strategic partner in Meritto that marked the beginning of a transformative journey in the university’s admissions process. Discover how a purpose-built extensive CRM system helped them achieve a seamless, efficient, and inclusive admissions process, reflecting the university’s core values.
What’s in it for you?
The case study demonstrates how Meritto’s purpose-built CRM was not just a tool but a comprehensive solution that catered to Chinmaya Vishwa Vidyapeeth’s diverse needs, and will help you learn how you could:- Streamline and manage a large pool of data, ensuring every lead is converted
- Uncover deep insights to fine-tune strategies in real-time and optimize ROI
- Personalize communication based on different stages of the admission process
- Adopt a data-driven approach into counselor productivity to optimize their efforts
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Enrollment Cloud is Meritto’s broader suite for managing the enquiry-to-enrollment lifecycle. It brings together Education CRM, the Application & Post-Application Platform, student engagement, marketing automation and enrollment intelligence around the same student record and workflows. Fee collection connects through Collexo at the point of admission rather than being positioned as a Meritto payment product.
Institutions can manage large volumes of admission data more effectively by centralising enquiries, student records, interactions and enrollment activity on one connected platform rather than managing them across disconnected systems.
Education CRM®, a module within Meritto®, supports enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking, giving enrollment teams a unified view of prospective students.
In the Chinmaya Vishwa Vidyapeeth case study, bringing a large pool of student data into a structured enrollment system helped the institution manage growing volumes more systematically.
Institutions can reduce lead leakage by giving every enquiry a connected record, clear ownership and a defined follow-up workflow throughout the enrollment journey.
Education CRM® helps teams centralise enquiry capture, distribute leads, manage counselling and follow-ups, and track conversion activity. This reduces dependence on spreadsheets, individual memory and disconnected processes when enquiry volumes rise.
The Chinmaya Vishwa Vidyapeeth case study demonstrates the value of creating a structured process in which prospective students can be consistently tracked and followed up as they progress through admissions.
Enrollment insights help institutions understand how enquiries, sources, campaigns and different stages of the funnel are performing while the admission cycle is underway.
When this information is connected to the same enrollment system of record, teams can identify where prospective students are progressing, where engagement may be slowing and how marketing and enrollment activity relates to outcomes.
In the Chinmaya Vishwa Vidyapeeth case study, access to deeper enrollment insights helped the institution fine-tune its strategy during the cycle and take a more data-driven approach to enrollment operations.
Personalised communication helps institutions make student engagement more relevant to where a prospective student is in the enrollment journey rather than sending the same message to everyone.
Meritto’s Student Engagement Suite supports communication across WhatsApp, email, SMS, voice and AI-powered conversations, with communication automated and personalised using student context, behaviour and enrollment stage.
In the Chinmaya Vishwa Vidyapeeth case study, communication was personalised across different stages of the admission process, helping the institution create a more relevant and connected engagement journey for prospective students.
