Chinmaya Vishwa Vidyapeeth’s
Blueprint to Growing Student Enrollments
With an aim to grow enrollments and revolutionize the experience for all stakeholders – students, parents and educational partners – Chinmaya Vishwa Vidyapeeth found a strategic partner in Meritto that marked the beginning of a transformative journey in the university’s admissions process. Discover how a purpose-built extensive CRM system helped them achieve a seamless, efficient, and inclusive admissions process, reflecting the university’s core values.
What’s in it for you?
The case study demonstrates how Meritto’s purpose-built CRM was not just a tool but a comprehensive solution that catered to Chinmaya Vishwa Vidyapeeth’s diverse needs, and will help you learn how you could:- Streamline and manage a large pool of data, ensuring every lead is converted
- Uncover deep insights to fine-tune strategies in real-time and optimize ROI
- Personalize communication based on different stages of the admission process
- Adopt a data-driven approach into counselor productivity to optimize their efforts
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto, the flagship product of NoPaperForms, is the Operating System for Student Enrollments. It is a unified, AI-powered, modular, and automated platform purpose-built for educational organisations, enabling them to attract, engage, and enrol students while automating the entire enquiry-to-enrolment process.
Its comprehensive suite of purpose-built tools, including Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite, acts as the system of record for enrolments and seamlessly addresses every aspect of the enrolment process.
At the heart of Meritto lies its natively built layer of agentic AI, Mio AI. This layer introduces intelligent, autonomous, and semi-autonomous agents into everyday institutional workflows. Mio AI agents are embedded across the Meritto platform and serve as digital teammates for different teams, helping institutions scale student engagement and improve team productivity and performance.
Used by over 1,000 educational organisations globally, Meritto is designed to support complex, high-volume admissions environments with scalability, security, and deep process configurability across all verticals of education.
Institutions can manage large volumes of admissions data by centralising every lead, interaction, and activity within one purpose-built system that organises, tracks, and surfaces relevant information.
At scale, manual handling can lead to fragmented data and missed prospects. A structured platform keeps the database accessible and actionable. Chinmaya Vishwa Vidyapeeth used Meritto’s Education CRM to streamline and manage a large pool of data, helping turn admissions volume into a more useful institutional asset.
Institutions can improve follow-up at scale by assigning clear ownership to every lead, maintaining consistent communication, and tracking each prospect’s progress across the enrolment funnel.
When a system manages lead status and prompts the next action, admissions teams can work through large enquiry volumes without relying solely on individual memory. Chinmaya Vishwa Vidyapeeth used this structured approach to work towards converting every lead while reducing the risk of prospects being overlooked or delayed.
Real-time insights allow an institution to adjust its enrolment strategy while the admissions cycle is still active rather than waiting until it has ended.
Live visibility across lead sources, funnel stages, campaigns, and team performance helps institutions identify what is working, address bottlenecks quickly, and improve marketing ROI. Chinmaya Vishwa Vidyapeeth used deep, real-time insights to refine its strategies as the cycle progressed.
Personalised communication improves conversions by ensuring that each message reflects who the recipient is and where they are in the admissions process.
An early-stage enquiry, an applicant awaiting a decision, and a parent seeking reassurance each require different information. Matching communication to the audience and stage helps maintain engagement and reduce drop-offs. Chinmaya Vishwa Vidyapeeth personalised communication across different stages of admission to help prospective students continue progressing through the funnel.
