What’s in it for you?
This eBook has been created for education organizations looking to attract international students and expand their global reach. It will help you:- Explore the most popular host and destination countries for international students
- Discover the emerging study abroad destinations among international students, and the unique opportunities these countries offer
- Get detailed insights into the demographics of international students moving abroad– preferred fields of study, factors, and more
- Prepare your education organization to attract more students from diverse nationalities
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments, a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
It manages the complete enquiry-to-enrollment journey: centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers. Education CRM® runs the acquisition and admissions funnel, the Application & Post-Application Platform extends it into application forms, verification, offers and final enrollment, and the Student Engagement Suite adds engagement across WhatsApp, email, SMS, voice and AI-powered conversations, together making up Enrollment Cloud®.
Because it is one platform, the same student record carries across every module an institution adds, with fee collection connected through Collexo® at the point of admission. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Student mobility refers to students moving across national borders to pursue education. Inward mobility refers to international students entering a country to study, while outward mobility refers to students leaving their home country to study abroad.
Understanding both directions helps educational organisations see where international student demand is coming from, which destinations are gaining interest and how global study preferences are changing.
Educational organisations can broaden international recruitment by understanding what matters to students across different markets and adapting recruitment strategies accordingly.
Factors can include programme relevance, affordability, career outcomes, post-study opportunities, institutional reputation, student support and the overall application experience.
Institutions also need a recruitment journey that makes it easy to respond to enquiries, maintain relevant communication and guide prospective students consistently from initial interest through application and enrollment.
A unified enrollment platform helps institutions manage international enquiries, communication, applications and admissions through one connected student journey rather than separate systems for different markets or stages.
Meritto® centralises enquiries through Education CRM®, supports student communication across WhatsApp, email, SMS, voice and AI-powered conversations through the Student Engagement Suite, and extends the same student record into applications, verification, offers and final enrollment through the Application & Post-Application Platform.
This gives enrollment teams a connected view of international prospective students as they move from enquiry to enrollment, even when recruitment activity spans multiple sources and markets.
Institutions can approach emerging mobility markets by examining where student interest is growing and understanding the factors influencing students in those markets.
Recruitment strategies can then be adapted around relevant programmes, affordability, outcomes, application requirements and communication preferences instead of applying the same strategy across every geography.
A connected enrollment system can help institutions keep enquiries and subsequent student journeys organised as they expand recruitment across a larger number of source markets.
Meritto supports international recruitment by connecting prospective student data, communication and enrollment workflows across the enquiry-to-enrollment journey.
Education CRM® centralises enquiries and supports lead distribution, counselling, follow-ups, admissions and conversion tracking. The Student Engagement Suite enables communication across WhatsApp, email, SMS, voice and AI-powered conversations, while the Application & Post-Application Platform manages application and post-application workflows.
By keeping these activities connected to the same student record, institutions can manage prospective students from different geographies within one enrollment system of record while maintaining context as each student progresses through the journey.

