Meritto Enrollment Index 2025

In India, education is more than a goal, it’s the foundation of opportunity and growth. With millions of students searching for their ideal institutions every year, how they are attracted, engaged, and converted has shifted dramatically. A multitude of channels, digital or non-digital, each plays a unique role in driving results. Yet, despite their varied impact on enrollments, there’s never been a unified playbook or industry benchmark to reveal what truly works, until now.

With Meritto Enrollment Index 2025, access data-backed insights to navigate this shift. Based on over 2.3 crore student leads across diverse geographies and education levels, this industry-first report uncovers major enrollment trends, breaks down traffic channel contributions, and highlights key market patterns that shape student decisions.

Meritto Enrollment Benchmark Index 2025

What’s in it for you?

The Enrollment Index 2025 goes beyond just numbers, it provides actionable intelligence to help institutions refine their enrollment strategies with precision. Understand how this will help you:
  • Channel Performance Breakdown: See how digital and non-digital channels impact leads, applications, and enrollments.
  • Regional Enrollment Insights: Discover where India’s top regions thrive and uncover hidden opportunities.
  • Program-Specific Trends: Identify which channels drive enrollments for UG, PG, Ph.D., and certification programs.
  • AI-Driven Intelligence: Explore how digital dominance, brandpull, and chatbots are reshaping enrollment marketing.
  • Bridge Mid-Funnel Gaps: Learn how institutions are optimizing outreach and improving enrollments through tailored engagement.

Frequently Asked Questions

Get answers to frequently asked questions about everything we do.

Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.

By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.

Meritto is part of NoPaperForms Solutions Limited’s integrated technology platform, purpose-built exclusively for education. Alongside Meritto, Collexo® provides the Operating System for Fee Collections and Payments, while Mio AI™ brings agentic AI and intelligence across the platform.

The Meritto Enrollment Index 2025 is a data-backed report that examines student enrollment trends across India using more than 2.3 crore student leads across different geographies and education levels.

It analyses how digital and non-digital channels contribute to enquiries, applications and enrollments, while also examining regional patterns, programme-level trends and changes in student behaviour.

The report is designed to give educational institutions a broader benchmark for understanding how students discover, engage with and progress towards institutions.

The Meritto Enrollment Index 2025 examines how different channels, regions and programme categories contribute across the enrollment journey.

It looks at the role of digital and non-digital channels across enquiries, applications and enrollments, alongside regional enrollment patterns, programme-specific trends and the influence of brand-driven student behaviour.

These insights help institutions look beyond top-of-funnel lead volume and understand how acquisition activity contributes to outcomes further along the enrollment journey.

Educational institutions can use the report to benchmark their enrollment strategies against broader patterns in student acquisition, applications and enrollment.

The findings can help marketing and enrollment teams examine channel contribution, understand regional demand, compare programme-level patterns and identify areas of the enrollment journey that may require greater attention.

Used alongside an institution’s own enrollment data, these insights can support more informed decisions around student acquisition, engagement and marketing investment.

Meritto helps institutions act on enrollment insights by connecting student acquisition, engagement, applications and conversion activity within one enrollment system of record.

Education CRM® supports enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking. The Student Engagement Suite supports personalised communication across WhatsApp, email, SMS, voice and AI-powered conversations, while the Application & Post-Application Platform connects application and admission workflows.

By keeping these activities connected to the same student record, institutions can use their enrollment data and context to improve conversions, optimise marketing spends and increase operational efficiency.

The Meritto Enrollment Index 2025 is relevant for institutional leaders and teams responsible for student acquisition, marketing, admissions and enrollment strategy.

This includes leaders and enrollment teams across universities, colleges, schools, coaching and test-preparation institutes, EdTech organisations and other educational organisations seeking a data-backed view of how student enrollment behaviour is evolving.

It is particularly useful for teams looking to compare their own acquisition and conversion patterns with broader enrollment trends and make more informed decisions around channels, programmes and student engagement.