NICMAR’s journey of achieving enrollment success through automation
A fragmented student journey, manual processes, and team silos can hold back even the most ambitious institutions. But NICMAR University, Pune, was determined to overcome these challenges and create a seamless, efficient enrollment experience. Their partnership with Meritto empowered them to unify operations, automate workflows, optimize marketing efforts, and unlock real-time insights. Discover how NICMAR Pune streamlined admissions, enhanced engagement, and achieved enrollment.
What’s in it for you?
Dive into this case study to discover how NICMAR University, Pune overcame its enrollment challenges and optimized its admission processes with Meritto. Inside, you’ll learn how:- Meritto provided a unified platform to streamline student journeys and eliminate operational silos.
- Real-time lead source tracking and marketing communication insights helped optimize campaigns for better outcomes.
- Integrated calling features and WhatsApp Business API ensured enhanced lead engagement and timely updates.
- Automated workflows, including admit card releases and score submissions, simplified post-application processes.
- Actionable real-time reporting empowered NICMAR to make data-driven decisions and monitor success seamlessly.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Meritto is part of NoPaperForms Solutions Limited’s integrated technology platform, purpose-built exclusively for education. Alongside Meritto, Collexo® provides the Operating System for Fee Collections and Payments, while Mio AI™ brings agentic AI and intelligence across the platform.
NICMAR used Meritto to address fragmentation across the student journey, manual processes and coordination between enrollment teams.
As highlighted in the case study, the institution brought enrollment activity onto a more unified platform, automated defined workflows and connected student engagement with application and post-application processes.
This created a more structured operating model for managing prospective students from enquiry through the broader admissions journey.
In the case study, automation helped NICMAR reduce manual coordination across enrollment and post-application workflows.
NICMAR used automated workflows for activities including admit card releases and score submissions, while connected calling, WhatsApp engagement, lead-source visibility and reporting helped teams manage different stages of the journey more consistently.
The value of automation was not simply replacing individual tasks, but keeping those activities connected within a broader enrollment process.
Connected automation is important because enrollment spans multiple teams, student interactions and workflows that need to operate with the same underlying data and context.
Automating individual tasks without connecting the student record can still leave institutions managing fragmented processes. A unified enrollment system can connect enquiry management, counselling, communication, applications and admissions around the same student journey.
This helps institutions reduce manual work, maintain consistent context and increase operational efficiency across enrollment operations.
Meritto connects and automates defined workflows across the enquiry-to-enrollment journey on one unified platform.
Education CRM® manages enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking. The Student Engagement Suite supports WhatsApp, email, SMS, voice and AI-powered conversations, with communication automated and personalised using student context, behaviour and enrollment stage.
The Application & Post-Application Platform extends this into application forms, document collection and verification, application fees, status tracking, offer and admission workflows and post-application communication. The same student record and data can carry across these Meritto modules.
NICMAR’s experience shows the value of connecting enrollment data, workflows and student engagement rather than automating isolated activities in separate systems.
Its journey demonstrates how institutions can bring student acquisition, engagement, applications and post-application workflows into a more unified operating model while using automation to reduce repetitive manual work.
For other institutions, the broader lesson is to treat enrollment automation as part of a connected enquiry-to-enrollment architecture rather than as a collection of individual automation tools.
