NICMAR’s journey of achieving enrollment success through automation
A fragmented student journey, manual processes, and team silos can hold back even the most ambitious institutions. But NICMAR University, Pune, was determined to overcome these challenges and create a seamless, efficient enrollment experience. Their partnership with Meritto empowered them to unify operations, automate workflows, optimize marketing efforts, and unlock real-time insights. Discover how NICMAR Pune streamlined admissions, enhanced engagement, and achieved enrollment.
What’s in it for you?
Dive into this case study to discover how NICMAR University, Pune overcame its enrollment challenges and optimized its admission processes with Meritto. Inside, you’ll learn how:- Meritto provided a unified platform to streamline student journeys and eliminate operational silos.
- Real-time lead source tracking and marketing communication insights helped optimize campaigns for better outcomes.
- Integrated calling features and WhatsApp Business API ensured enhanced lead engagement and timely updates.
- Automated workflows, including admit card releases and score submissions, simplified post-application processes.
- Actionable real-time reporting empowered NICMAR to make data-driven decisions and monitor success seamlessly.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto, the flagship product of NoPaperForms, is the Operating System for Student Enrollments. It is a unified, AI-powered, modular, and automated platform purpose-built for educational organisations, enabling them to attract, engage, and enrol students while automating the entire enquiry-to-enrolment process.
Its comprehensive suite of purpose-built tools, including Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite, acts as the system of record for enrolments and seamlessly addresses every aspect of the enrolment process.
At the heart of Meritto lies its natively built layer of agentic AI, Mio AI. This layer introduces intelligent, autonomous, and semi-autonomous agents into everyday institutional workflows. Mio AI agents are embedded across the Meritto platform and serve as digital teammates for different teams, helping institutions scale student engagement and improve team productivity and performance.
Used by over 1,000 educational organisations globally, Meritto is designed to support complex, high-volume admissions environments with scalability, security, and deep process configurability across all verticals of education.
As application volumes increased, NICMAR needed a more efficient way to manage student enquiries, streamline admissions workflows, reduce manual effort, and improve visibility across the enrolment pipeline.
By adopting admissions automation, the institution created a faster, more structured, and student-centric admissions process.
Admissions automation enabled NICMAR to centralise student data, automate repetitive tasks, accelerate application processing, improve counsellor productivity, and support timely communication with applicants.
This resulted in greater operational efficiency and a smoother enrolment experience for prospective students.
Admissions automation helps institutions reduce manual errors, eliminate repetitive administrative tasks, improve response times, and manage high application volumes more efficiently.
It also enables admissions teams to focus on personalised student engagement, supporting better application-to-enrolment conversion rates.
Meritto’s AI-powered Enrollment Cloud automates the complete enrolment lifecycle, from lead capture and application management to personalised communication, workflow automation, and real-time analytics.
By centralising admissions operations within one platform, Meritto helps institutions improve efficiency, strengthen student engagement, and make data-driven enrolment decisions.
NICMAR’s journey demonstrates that admissions automation is essential for building scalable and efficient enrolment processes.
Institutions that adopt purpose-built enrolment technology can streamline operations, improve counsellor productivity, enhance the applicant experience, and support sustainable enrolment growth through automation and real-time insights.
