Rathinam Group of Institutions’ enrollment growth journey
Rathinam Group of Institutions had a clear focus on their priorities. They sought a unified dashboard to manage student communications, track the enrollment journey, and make smarter, data-driven decisions through actionable insights. At the same time, they aimed to provide a seamless, hassle-free application process for students. Meritto became their perfect partner, streamlining operations and boosting enrollments for both domestic and international students. Read the case study to discover how this partnership led to enrollment success.
What’s in it for you?
Dive into this case study to uncover practical insights and strategies that were implemented at the Rathinam Group of Institutions, that you could also implement at your educational organization as well. Inside you will find how:- Meritto automated the entire enrollment process at Rathinam, from lead allocation to student engagement.
- Availability of real-time data helped them implement data-driven adjustments and maximize ROI.
- A unified platform allowed them to view everything from a single dashboard—from lead source, campaign performance, communication management, application journey to payments.
- Multiple integrations offered by Meritto equipped them on all fronts, helping them efficiently manage and streamline all their operations.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments, a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
It manages the complete enquiry-to-enrollment journey: centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers. Education CRM® runs the acquisition and admissions funnel, the Application & Post-Application Platform extends it into application forms, verification, offers and final enrollment, and the Student Engagement Suite adds engagement across WhatsApp, email, SMS, voice and AI-powered conversations, together making up Enrollment Cloud®.
Because it is one platform, the same student record carries across every module an institution adds, with fee collection connected through Collexo® at the point of admission. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Rathinam Group of Institutions needed a more connected way to manage student enquiries, communications, applications and enrollment activity as its operations expanded across domestic and international student recruitment.
The case study highlights the institution’s need for a unified view of lead sources, campaign performance, student communication and application journeys, along with access to timely data for enrollment decisions.
Bringing these activities into a connected enrollment platform helped reduce fragmentation and gave teams greater visibility across the student journey.
Meritto helped Rathinam Group of Institutions connect lead management, student engagement, applications and enrollment workflows within one system of record.
The case study highlights automation across activities such as lead allocation and student engagement, greater visibility into lead sources and campaign performance, and a more connected view of the application journey.
Access to timely enrollment data also helped teams make data-informed adjustments during the admission cycle rather than relying only on disconnected or manual reporting.
Enrollment automation helps institutions manage repetitive workflows consistently as student enquiry and application volumes increase.
Education CRM® within Meritto supports enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking, while the Student Engagement Suite enables automated and personalised communication across WhatsApp, email, SMS, voice and AI-powered conversations.
Automating defined processes can reduce manual coordination, maintain more consistent follow-ups and allow counsellors to focus more time on student conversations and decisions that require human judgement.
A connected enrollment platform improves visibility by keeping enquiries, campaign context, student communication, applications and admissions activity connected to the same student record.
Meritto brings Education CRM®, the Student Engagement Suite and the Application & Post-Application Platform together across the enquiry-to-enrollment journey, allowing teams to understand how prospective students are progressing without piecing together information from separate systems.
Where the journey reaches fee collection at the point of admission, Collexo® extends the connected experience into fee collections and payments as NoPaperForms’ financial system of record.
Rathinam Group of Institutions’ experience shows the value of connecting student data, communication, applications and enrollment workflows rather than managing each activity through separate systems.
The case study demonstrates how automation, a connected student record and greater visibility into enrollment activity can help teams manage both domestic and international student journeys more consistently.
The broader lesson is that scaling enrollment operations requires not only generating more enquiries, but also creating the connected processes and institutional visibility needed to manage those enquiries effectively through to enrollment.
