TAPMI’s blueprint to scaling student enrollments
A smooth admission process is crucial in a candidate’s decision-making journey. A smooth, streamlined process can secure an enrolled student, while a poor one can deter potential applicants. T. A. Pai Management Institute (TAPMI) has ensured that their admission process is well-structured, personalized and detail-oriented. Discover how their partnership with Meritto enhanced their admission process, making it more streamlined than ever.
What’s in it for you?
Dive into this case study to uncover practical insights and strategies that can help your education organization achieve similar success in enhancing the admission process. It’ll help you learn how you could:- Get a comprehensive view of application statuses and reports in real-time, facilitating planning of daily tasks and team activities.
- Gauge the performance of marketing campaigns by evaluating ROI from various campaigns.
- Personalize communication effectively with applicants, improving conversion rates.
- Improve the post-application process ensuring seamless coordination and standardization across all interviews.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments, a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
It manages the complete enquiry-to-enrollment journey: centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers. Education CRM® runs the acquisition and admissions funnel, the Application & Post-Application Platform extends it into application forms, verification, offers and final enrollment, and the Student Engagement Suite adds engagement across WhatsApp, email, SMS, voice and AI-powered conversations, together making up Enrollment Cloud®.
Because it is one platform, the same student record carries across every module an institution adds, with fee collection connected through Collexo® at the point of admission. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
A smooth admission process matters because the application and admission journey is one of a prospective student’s most direct experiences with an institution before enrollment.
Clear communication, structured application processes, timely updates and coordinated next steps can make the journey easier for applicants to navigate. Friction, delays or inconsistent communication can make the same journey more difficult.
The TAPMI case study demonstrates the importance of creating a well-structured, personalised and detail-oriented admission experience alongside the institution’s academic proposition.
TAPMI used Meritto to create a more structured and connected enrollment process as it managed prospective students across different stages of admissions.
The case study highlights the need for greater visibility into application status, more personalised applicant communication, stronger coordination across post-application processes and clearer information for planning team activities.
Bringing these activities into a connected enrollment system helped TAPMI streamline the journey while maintaining a detail-oriented admission experience.
Meritto helped TAPMI connect student data, communication, applications and admission workflows within a more unified enrollment process.
The case study highlights visibility into application statuses and reports, personalised applicant communication, campaign ROI analysis and more structured coordination across post-application activities such as interviews.
These connected workflows gave teams a clearer view of the student journey and helped make admissions more structured and easier to manage.
Enrollment automation helps institutions manage repetitive activities and defined workflows consistently as enquiry and application volumes increase.
Education CRM® within Meritto supports enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking. The Application & Post-Application Platform extends the journey into applications, document verification, status tracking, offers, admission workflows and post-application communication.
Automating defined processes can reduce manual coordination and help admissions teams focus their time on student interactions and decisions that require human judgement.
A connected enrollment platform brings student data, engagement, applications and admission workflows together around the same student record.
Meritto connects Education CRM®, the Student Engagement Suite and the Application & Post-Application Platform across the enquiry-to-enrollment journey. This allows information and context to carry from enquiry and counselling into applications, verification, offers and final enrollment.
For institutions, this can reduce fragmentation between teams and stages while creating a more consistent journey for prospective students.
TAPMI’s experience shows that improving enrollment is not only about generating more enquiries, but also about how effectively an institution manages the journey after interest has been created.
Greater visibility into applications, personalised communication, connected post-application workflows and better coordination across teams can make the overall admission process more structured.
The broader lesson is to treat enquiry, engagement, application and admission as one connected journey rather than as separate processes managed by different systems.
