The First Thing Prospective Students Look For
Explore the key factors that influence the decisions of both students and parents when choosing an education organization. Delve into this ebook to thoroughly understand these drivers, and create strategies aligned perfectly with the aspirations and needs of your target audience, thereby enhancing your education organization’s efforts to attract and retain students effectively.
What’s in it for you?
This eBook will enable you to identify your organization’s strengths and areas for development and help you:- Foster trust and build sustaining long-term student relationships and retention
- Enrich the diversity and vibrancy of your student community
- Maximize alumni experience for an effective word-of-mouth marketing
- Align your strategies with the aspirations and requirements of prospective students
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments, a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
It manages the complete enquiry-to-enrollment journey: centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers. Education CRM® runs the acquisition and admissions funnel, the Application & Post-Application Platform extends it into application forms, verification, offers and final enrollment, and the Student Engagement Suite adds engagement across WhatsApp, email, SMS, voice and AI-powered conversations, together making up Enrollment Cloud®.
Because it is one platform, the same student record carries across every module an institution adds, with fee collection connected through Collexo® at the point of admission. By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Meritto helps institutions bring prospective student data, interactions and enrollment activity into one connected system of record, giving teams greater context around each student’s enquiry-to-enrollment journey.
Education CRM® centralises enquiries, counselling, follow-ups and conversion activity, while the Student Engagement Suite enables communication across WhatsApp, email, SMS, voice and AI-powered conversations.
Communication can be automated and personalised using student context, behaviour and enrollment stage, helping institutions make engagement more relevant as prospective students move through the journey.
Strong student relationships begin when the experience an institution delivers remains consistent with the expectations it creates during recruitment.
Clear communication, responsive support, relevant guidance and a strong academic and student experience can all contribute to building trust over time. Institutions also need to understand that the relationship does not end at enrollment, with the experience after admission playing an important role in how students perceive and advocate for the institution.
The broader lesson from the eBook is that attracting students and building long-term relationships should be viewed as connected parts of the institutional experience, even though Meritto itself is focused on the enquiry-to-enrollment journey.
Prospective students and their families may evaluate a combination of factors when choosing an institution, including academic outcomes, programme relevance, reputation, learning experience, affordability, student support and future opportunities.
Rankings and institutional reputation can influence initial consideration, but the decision can also depend on whether students believe the institution fits their aspirations and can deliver the experience and outcomes they expect.
Understanding these priorities can help institutions shape recruitment strategies and student communication around the information prospective students actually need when making a decision.
