The story of multi-campus admissions growth
A Centurion University of Technology and Management transformation
Scaling admissions across multiple campuses isn’t easy, especially when data, teams, and inquiries live in different places. Centurion University of Technology and Management (CUTM) faced this challenge head-on. What began as a consultant-heavy, manually managed process became a streamlined, AI-powered admissions system, all thanks to one pivotal shift: moving from Salesforce to Meritto, the AI-powered Operating System for Student Enrollments. This in-depth case study takes you behind the scenes of CUTM’s digital transformation. You’ll see how the university unified its admissions across seven campuses, strengthened direct student engagement, and built a process that continues to deliver 15–20% growth every year. It’s a story of vision meeting technology and of how data-driven decisions can turn scaling into a repeatable success story.
What’s inside the eBook
- The bold decision that helped CUTM grow admissions from 2,400 to over 7,000 students.
- Why shifting from Salesforce to Meritto became the catalyst for consistent, controlled growth.
- How one unified AI-powered platform helped manage 200,000+ student inquiries seamlessly.
- The repeatable playbook behind 15–20% year-on-year admissions growth and how you can use it too.
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
By bringing student data, context and workflows together, Meritto serves as the system of record for the enquiry-to-enrollment journey. It connects capabilities across student acquisition, engagement, applications, admissions and enrollment operations while helping institutions improve conversions, optimise marketing spends and increase operational efficiency.
Meritto is part of NoPaperForms Solutions Limited’s integrated technology platform, purpose-built exclusively for education. Alongside Meritto, Collexo® provides the Operating System for Fee Collections and Payments, while Mio AI™ brings agentic AI and intelligence across the platform.
Multi-campus institutions can face fragmented student records, inconsistent workflows, delayed lead distribution and limited visibility across campuses when enrollment operations are managed through disconnected systems and processes.
Bringing the enquiry-to-enrollment journey onto one connected system helps institutions maintain a consistent student record, standardise core processes and improve visibility across campuses, while still allowing individual campuses to operate according to their specific requirements.
Meritto brings enquiries, student records, counsellor workflows, applications, communication and enrollment activity across campuses onto one unified platform.
Institutions can centralise enquiry capture and distribution, automate workflows and follow-ups, manage applications and track enrollment activity while maintaining a consistent view of each prospective student across the journey.
By serving as the system of record for the enquiry-to-enrollment journey, Meritto helps multi-campus institutions connect teams and processes without creating separate student records or disconnected enrollment operations for every campus.
Centralised enrollment management helps institutions maintain a connected view of prospective students, workflows and enrollment activity across campuses rather than distributing this context across separate systems and teams.
This gives institutional leaders greater visibility across the enquiry-to-enrollment journey, reduces manual coordination and helps teams operate through more consistent processes as the institution grows.
Meritto enables institutions to configure enrollment workflows around different campuses, programmes, teams and student journeys while maintaining the same underlying platform and student record.
Institutions can configure lead distribution, counselling workflows, application processes, communication and reporting according to operational requirements without fragmenting the broader enquiry-to-enrollment journey.
This allows individual campuses to manage their specific enrollment needs while institutional teams retain connected data, processes and visibility across the wider organisation.
Meritto is purpose-built for the complexity of student enrollment and helps educational organisations manage the enquiry-to-enrollment journey on one unified platform.
For multi-campus institutions, it connects enquiry capture, distribution, counselling, student engagement, applications, admission workflows and enrollment activity while maintaining a consistent student record across the journey.
This enables institutions to expand enrollment operations across campuses without turning every campus into a disconnected system, while giving teams greater visibility, consistency and operational control as they scale.
