The US Higher Education CRM Trust Report

Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.

By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.

Meritto is part of NoPaperForms Solutions Limited’s integrated technology platform, purpose-built exclusively for education. Alongside Meritto, Collexo® provides the Operating System for Fee Collections and Payments, while Mio AI™ brings agentic AI and intelligence across the platform.

The U.S. Higher Education CRM Trust Report is a comparative resource that examines higher education CRM platforms through published user feedback from sources including Capterra, G2 and Software Advice.

It looks at platforms used by higher education institutions, including Salesforce Education Cloud, Slate and Element451, to surface user perspectives across areas such as value for money, customer support, enrollment management and overall efficiency.

The report is designed to help institutions evaluate CRM technology using reported user experiences rather than relying only on product claims.

Institutions should evaluate a higher education CRM based on how effectively it supports the actual student acquisition and enrollment journey, not simply on the number of features it offers.

Important considerations include enquiry management, counselling and follow-ups, workflow automation, student engagement, application management, conversion tracking, usability, customer support and the ability to keep student data and context connected across the journey.

The report adds another useful perspective by examining how users of different platforms describe areas such as enrollment management, efficiency, support and value for money.

Meritto includes Education CRM®, but Meritto itself is the AI-powered Operating System for Student Enrollments rather than simply a higher education CRM.

Education CRM® is a core module within Meritto that manages enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking. It gives enrollment teams a unified view of prospective students and supports workflow and communication automation.

Meritto extends beyond CRM through student engagement, application and post-application management, marketing automation and enrollment intelligence, while keeping the same student record and data connected across the modules an institution uses.

Connected enrollment context matters because a prospective student moves through multiple interactions, teams and workflows before becoming an enrollment.

When enquiry management, communication, counselling, applications and admissions operate through disconnected systems, the student record and institutional context can become fragmented.

Meritto brings these activities together around the same enrollment system of record, helping teams work with consistent student data and context throughout the enquiry-to-enrollment journey.

Meritto extends beyond a traditional CRM by connecting the broader enquiry-to-enrollment journey on one unified platform.

Education CRM® manages the student acquisition and admissions funnel. The Student Engagement Suite supports WhatsApp, email, SMS, voice and AI-powered conversations, while the Application & Post-Application Platform extends the journey through application forms, document collection and verification, application status, offers, admission and final enrollment.

Together with marketing automation and enrollment intelligence, these capabilities make Meritto the AI-powered Operating System for Student Enrollments, with Education CRM forming one part of the broader platform.