Maximizing student enrollment and engagement with WhatsApp
Traditional student communication methods are outdated, leading to missed opportunities and engagement gaps. WhatsApp, with its 98% open rate, is revolutionizing the student enrollment journey by making communication instant, seamless, and highly effective. This eBook uncovers how universities can leverage WhatsApp to enhance student engagements, automate processes, and drive higher enrollments.
What’s in it for you?
This eBook has been created for higher education institutions like yours to help you understand:- How leading educational organizations leverage WhatsApp to communicate and convert students
- How you could empower your teams to leverage WhatsApp like never before
- The recent trends in WhatsApp-powered student engagements
- Field-tested WhatsApp templates that leading experts prefer to use
Frequently Asked Questions
Get answers to frequently asked questions about everything we do.Meritto® is NoPaperForms’ flagship product and the AI-powered Operating System for Student Enrollments. It is a unified, modular and automated platform purpose-built for educational organisations, enabling them to attract, engage and enroll students on one platform.
Meritto manages the complete enquiry-to-enrollment journey by centralising enquiries across channels, enabling personalised student engagement, and managing applications, document verification, merit lists and admission offers.
By bringing data, context and workflows together, Meritto serves as the system of record for the enrollment journey, helping educational organisations grow enrollments, improve conversions, optimise marketing spends and increase operational efficiency.
Meritto’s Student Engagement Suite enables educational organisations to engage prospective students across the enrollment journey through WhatsApp, email, SMS, voice and AI-powered conversations.
Communication can be automated and personalised using student context, behaviour and enrollment stage, helping institutions make engagement more relevant as prospective students move through the journey.
Because the engagement capability is part of Meritto, student communication can remain connected to the wider enquiry-to-enrollment journey rather than being managed through disconnected communication tools.
Meritto connects WhatsApp engagement with the enrollment journey by keeping student communication alongside the data, context and workflows used to manage the prospective student.
Education CRM® manages enquiry capture, lead distribution, counselling, follow-ups, admissions and conversion tracking, while the Student Engagement Suite supports communication across WhatsApp and other channels.
This gives enrollment teams broader context around a prospective student’s journey and helps communication remain relevant as the student progresses from enquiry towards enrollment.
Meritto helps enrollment teams manage WhatsApp engagement at scale by connecting communication automation with the wider enrollment workflow.
Institutions can automate and personalise communication using student context, behaviour and enrollment stage, helping them manage repetitive communication consistently without requiring counsellors to manually send every interaction.
This allows teams to use automation for defined communication workflows while counsellors focus their time on student conversations and decisions that require human judgement.
Institutions can personalise WhatsApp engagement by using student context, behaviour and enrollment stage to determine what communication is relevant at different points in the journey.
For example, communication can differ depending on whether a prospective student is at the enquiry, counselling, application or post-application stage rather than sending the same message to every student.
Because Meritto serves as the system of record for the enrollment journey, this engagement can remain connected to the student’s broader enrollment context and prior interactions.
