Unified purpose-built CRM for colleges and universities

From centralizing student contacts and sending hyper-personalized communications to scheduling events, managing applications at scale, and tracking real-time data, Meritto gives your team the power to work smarter, not harder.

Not complex, technical, or scattered—just a seamless, AI-driven all-in-one platform system to focus on execution and not administration.

Meritto, the global standard in Enrollment Technology for admissions staff

Admissions teams shouldn’t have to navigate complex systems or struggle with outdated tools in an AI-driven world where speed and precision are essential. That’s why Meritto stands out with a purpose-built solution designed for admissions professionals, not tech experts. With its intuitive interface, robust data architecture, and AI-driven automation, Meritto empowers institutions to recruit smarter, engage students more effectively, and streamline the entire admissions journey. By combining simplicity, efficiency, and real-time decision-making, Meritto redefines how you recruit students smartly and efficiently.

What makes Meritto stand out?

Purpose-built for end-to-end enrollment
Easily operated without technical know-how
Dedicated support included
Fast implementation
AI-driven engagement tools
Value for money

Yes
Yes
Default
Yes
Yes
Yes

Building
No, somewhat
Add-on
Delayed set-up
Yes
Yes, somewhat

Application heavy
Not at all
Add-on
Extended timelines
No
Partially

Horizontal solution
Yes, somewhat
Add-on
Extended timelines
Yes
Not at all

Tailored for U.S. private colleges

Meritto isn’t just another enrollment platform—it’s designed to address the unique needs of U.S. institutions

Customer first obsession

Get expert customer success as part of your subscription. No hidden fees.

Get up and running quickly

With our seamless onboarding process—part of your subscription, not an add-on.

Purpose-built features

Say goodbye to underutilized modules and bloated systems. Meritto provides exactly what you need, nothing you don’t.

SAT/ACT management

Simplify test score tracking for your applicants.

World-class compliance

Ensure data security and privacy at every step.

Let’s solve what matters the most for your private college

Meritto Global Standard

Administrative work is holding your team back

Automate everything from lead centralization to personalized communication follow-ups and decision release. Free your staff to focus on strategic priorities while doing more with limited resources. No wasted hours, no manual interventions—just streamlined operations.
You’re losing students because of broken journeys, experiences, and engagements

Make every interaction count. Hyper-personalize student experiences with student enrollment dashboards and event engagement at scale while building smarter workflows and seamless communication strategies. Retarget prospects automatically, identify drop-offs in real-time, and take action before it’s too late.

You don’t have data when you need it the most and are flooded otherwise

With Meritto, centralize all admissions data on a single platform. Generate real-time reports, track recruitment funnel insights, and make decisions based on data, not intuition. No queries, no code—just click, click, click. Advanced AI-driven analytics identify trends before they become bottlenecks.
The payment experience is a roadblock

Offer flexible payment plans, real-time reconciliation, and seamless financing options—directly through the same platform used for recruitment. This eliminates barriers and gaps in financial processes. Instant fee collection, zero reconciliation delays, and automated reminders ensure no revenue leakage.

Simplify the admissions journey and processing

Make it easier for students to apply, engage, and enroll while streamlining internal workflows.

Make the entire admissions process seamless for both students and staff. With intuitive, drag-and-drop builders, create customized application forms that reflect your programs and requirements.
Provide applicants with a centralized dashboard to track their progress, submit documents, and connect with counselors.
Meritto automates decision release notifications and acceptance—streamlining internal operations and reducing bottlenecks.

Simplify the Admissions Journey

Reach More Students, Maximize Engagement

Reach and recruit quality students with ease

Attract and nurture prospective students with tools built for efficiency and impact.

Collect and organize inquiries from all sources—online, walk-ins, and events—on customized pages built with the Microsite Builder to show students exactly what they’re looking for.
Prioritize applicants based on their interest and engagement signals, and automatically assign leads to counselors based on program preferences, location, or intent.
Keep your teams on track with a unified scheduling calendar that ensures no action is missed throughout the enrollment process.

Maximize student engagement tailored to individual needs

Create meaningful interactions on a no-code, drag-and-drop platform that resonate with your diverse student audience.

Engage students across email, text messages, WhatsApp, and chatbots through a modern engagement suite.
Customize and personalize outreach based on student behaviour and preferences with AI-driven insights.
Monitor your communication effectiveness and adjust strategies in real time with engagement dashboards.

Build Personal Connections at Scale

Address Financial Barriers to Enrollment

Eliminate financial reporting burdens

Simplify fee collection and financial reporting with tools that bring clarity and efficiency.

Easily integrate in-built payment connector to manage all application and token fees from a unified secure platform.
Gain full financial transparency with instant reports, automated invoicing, and real-time insights.
Streamline reconciliation by automatically matching payments with applications, ensuring accurate and hassle-free financial tracking.

Turn insights into actionable strategies

Leverage robust analytics to optimize every stage of the enrollment process.

Track lead conversion rates, counselor productivity, and enrollment trends in real-time.
Analyze data by program, source, or geography for actionable insights in a customized way that works for you.
Drive growth with predictive analysis, anticipating challenges and spotting opportunities using advanced forecasting tools.

Drive Data-Driven Decision Making

Security that you can trust

We take your concerns seriously, that’s why with top security badges and zero tolerance for breaches, we’re committed to safeguarding your information at every step. Your safety is our priority. Period.

Empower your students. Drive your mission.

Join the 1,200+ institutions worldwide that trust Meritto to simplify admissions and transform enrollment processes.

Schedule a demo