Long gone are those days when managing the enrollment process meant tapping into multiple Excel sheets and offline records. Nowadays, education organizations leverage a variety of communication channels – email, WhatsApp, social media, and more – to boost enrollment rates. 

This influx of data can be daunting, making it complicated to monitor bulk emails and spreadsheets. It can only be turned beneficial by breaking it down into useful insights. This is why an online Admission Management System has become a top choice for top-tier education organizations. 

Furthermore, recent research states that students are more likely to enroll in and remain in college when a single platform is used to communicate effectively. So how are modern-age education organizations so effective in exceeding their enrollment rate? 

The answer lies in implementing a cutting-edge Admission CRM.

In this quick read, we’ll discover why an admission CRM is essential to streamlining the admissions process of educational organizations. 

What is an admission management system?

A purpose-built Admission CRM acts as a centralized repository for all lead data. It allows organizations to manage their enrollment processes and ensure efficient communication. Without a centralized repository, many organizations lose leads due to their inability to track which department owns each lead.

With the aid of a Student Admission Management System, enrollment teams can seamlessly visualize the entire enrollment funnel. It empowers them to filter prospective students based on various parameters such as demographics, latest activity, and much more. In a nutshell, Implementing an admission CRM ensures targeted outreach and effective communication.

Features that make Meritto the most trusted Admission Management System for 1000+ education organizations

Meritto isn’t just an ordinary B2B sales CRM, it’s an unified Admission Management System for educational organizations, designed to centralize, engage, and enroll their potential students. This translates to a streamlined enrollment process, automated application evaluation, improved communication, and ultimately, a significant increase in enrollments. 

Let’s explore key features that make Meritto stand out as a cutting-edge admission CRM:

1. Lead Centralization 

• Centralize leads from all sources: Web forms, third-party applications, and more – all in one screen.
• Verify leads to prioritize engagement: Focus your efforts on qualified leads 
• Push quality leads into the pipeline: Seamlessly move quality prospects through the enrollment process.
• Remarketing for sustained engagement: Keep your organization always in front of the eyes with targeted communication.

2. Lead Management:

• Lead profile: Gain a complete picture of your potential student’s journey from initial contact.
• Actionable sales insights: Utilize lead data to personalize your outreach and communication efforts.
• Customizable lead profiles: Tailor lead profiles to capture the information most relevant to your organization.
• Sales Signals (Lead scoring): Identify high-potential leads for prioritization.

3. Sales Management & Automation:

• Smart lead distribution: Assign leads based on location, language, course interest, or other factors.
• Automate repetitive tasks: Free up your team’s time to focus on building relationships.
• 360° Communication Suite: Communicate seamlessly with potential students through various channels.
• Sales Performance Reporting & Analytics: Track your team’s performance and identify areas for improvement.

4. Mobile App

• Mobile Admin Dashboard: Manage your enrollment process on the go.
• In-App Calling: Connect with potential students directly from your mobile device.
• Geo-tracking and Route Planning: Optimize travel time for your field representatives.
• Mobile App for Field Force Tracking: Gain real-time visibility into your team’s activities.

5. Effective User Management

• Role-based access control: Grant users access based on their roles and responsibilities.
• Teams & Hierarchy Management: Structure your team for optimal efficiency.
• Data Masking: Protect sensitive student data with user permissions.

6. Marketing Automation:

• 360° Communication Suite: Engage with potential students across various channels (email, SMS, WhatsApp).
• Drag & Drop Email Builder: Design professional email templates quickly and easily.
• Drip Marketing Automation: Send personalized emails based on student behavior.
• Communication Performance Reports: Measure the effectiveness of your marketing campaigns.

7. WhatsApp Business API:

• Engage on WhatsApp: Connect with potential students on their preferred platform.
• Automated Nurturing: Send automated messages to nurture leads and keep them engaged.
• Rich Media Messaging: Enhance your communication with images, videos, and documents.
• Custom Communication Templates: Create personalized message templates for various situations.

8. Optimize ROI with Campaign Management:

• Campaign Dashboard: Track and analyze all your marketing campaigns in one place.
• Benchmarking: Compare your campaigns to industry best practices.
• Channel & Inventory Classification: Measure the effectiveness of different marketing channels.
• Source Performance Reports: Identify the sources that generate the most qualified leads.

9. Sales Performance Reports & Analytics:

• Customizable Dashboard: Track key metrics that matter most to your organization.
• Advanced Filters: Drill down into data to identify trends and opportunities.
• Calling Reports: Analyze call data to improve team performance.
• Lead Engagement Reports: See how effectively your team is interacting with leads.

10. Payment Management:

• Extensive Payment Workflows: Offer discounts, scholarships, and other payment options.
• Generate Payment Links: Easily collect payments online.
• Automated Payment Reminders: Ensure timely payments from students.
• Finance Dashboards: Track your financial performance in real time.

Final words

Whether you’re running a K12 school, coaching center, ed-tech firm, or a large education organization, a purpose-built Admission Management System such as Meritto is not just a nice choice, it is a must-have for your enrollment operations. 

With its intent to quickly convert prospects into leads and empower enrollment, marketing, and other relevant teams to be productive and proactive; Meritto is already helping 1000+ top-tier education organizations by automating their entire enrollment and administration processes. 

We would love the opportunity to demonstrate our purpose-built education CRM. Let us showcase how it can work for you by booking a 30-minute demo with our enrollment experts today.