Welcome to the Meritto (formerly NoPaperForms) blog! In this article, we’ll explore the powerful technique of retargeting on Facebook, which is one of the platform’s most effective advertising strategies. By leveraging retargeting, educational organizations can reach out to users who are already familiar with their brand, whether through an established customer database or website behavior tracked by a pixel. This approach creates a win-win situation, as users are more likely to engage with ads from businesses they trust and recognize. Join us as we delve deeper into how educational organizations can utilize Facebook retargeting in their CRM strategies, ultimately paving the way for greater enrolments during the admission cycle. Let’s dive in and unlock the potential of Facebook retargeting for your institution!
What is Facebook Retargeting?
Facebook retargeting is a powerful tool for businesses looking to target specific audiences and increase conversions. By using Facebook’s Custom Audience feature, businesses can create targeted ads that reach people who have previously interacted with their website or mobile app. In this blog post, we will discuss how to use Facebook retargeting in CRM to reach the right audience and increase conversions. Here are the below mentioned to re-target through Facebook:
Quick Read: How to Use Google Ads Leads Connector in CRM?
How to Use Facebook Retargeting in CRM?
Setting up Facebook Retargeting in CRM is just a matter of couple of steps. We have explained the steps below, following which you can set up the retargeting campaigns-
Step 1: Create a Facebook Ads Account
The first step to setting up Facebook retargeting is to create a Facebook Ads account. You can do this by visiting the Facebook Ads Manager and following the instructions to create an account. Once your account is set up, you will have access to all of Facebook’s advertising tools and features.
Step 2: Create Custom Audiences
Once your account is set up, begin creating custom audiences. To do this, go to the Audiences tab in your Ads Manager and select “Create Audience.” From there, you can choose “Custom Audience” and select “Website Traffic” or “App Activity” to target people who have visited your website or used your app. You can also use data from your Education CRM to create custom audiences.
Step 3: Install the Facebook Pixel
The next step in setting up Facebook retargeting in CRM is to install the Facebook pixel on your website or mobile app. The Facebook pixel is a small piece of code that allows you to track visitors to your site and create custom audiences based on their behaviour. You can install the pixel by adding a few lines of code to your website’s header or by using a plugin for your website’s platform.
Step 4: Create Targeted Ads
Once you have set up your custom audience, you can begin creating ads that target these specific individuals. To create an ad, go to the Ads Manager and select “Create Ad.” From there, you can choose your ad format, target audience, and budget. When creating your Ads, it’s important to use eye-catching images and compelling copy that resonates with your target audience.
Step 5: Use A/B testing
Facebook also allows you to use the A/B testing feature to test different Ad variations and see which performs best. By testing different ads, you can see which Ad resonates best with your target audience, and adjust your ad campaign accordingly.
Step 6: Create Lookalike Audiences
Facebook retargeting in CRM allows you to use data from your CRM and create “lookalike” audiences. This feature allows you to target individuals who have similar characteristics to your existing customers. To create a lookalike audience, go to the Audiences tab in your Ads Manager and select “Create Audience.” From there, you can choose “Lookalike Audience” and upload a list of your existing customers or select a custom audience to base your lookalike audience.
In comparison to most campaigns aimed at cold audiences, Facebook retargeting Ads can result in increased ad engagement, brand ad lift and awareness, click-through rates, and conversion rates. Instead of only aiming to construct Ad campaigns for cold audiences, marketers should spend more time concentrating on this fantastic potential.
Interested in learning more about how to use custom audiences and set up powerful Facebook retargeting in CRM? Learn more about Facebook Remarketing Campaign with Meritto’s Education CRM.