Find out why 1200+ educational organizations trust Meritto to unify teams, boost productvity, maximize marketing ROI, and grow enrollments
We get it. The market is flooded with student recruitment and enrollment CRMs, many of which offer a one-size-fits-all approach leaving organizations with a lot to be desired. Especially these days, when student recruitment is all about being proactive and agile, having a CRM aligned with the nuances of the education industry is a must.
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Let’s see how, unified purpose-built platform stacks up against some of the big names.

Meritto vs Leadsquared
LeadSquared offers a broad CRM platform that serves multiple industries, providing a range of features for sales and marketing. However, its lack of industry-specific focus often means it requires additional customization and third-party integrations, which can slow down adoption and increase complexity for educational organizations. On the other hand, Meritto is purpose-built for the education sector, offering a unified, comprehensive solution that seamlessly integrates admissions, marketing, and payments.
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Meritto vs Salesforce Education Cloud
Salesforce is a highly customizable CRM that serves a wide range of industries with extensive features and scalability. However, its complexity, high licensing fees, and need for significant customization can make it a challenge for educational organizations to implement effectively. In contrast, Meritto is purpose-built specifically for the education sector, offering a ready-to-use, all-in-one platform that streamlines student recruitment, marketing, and enrollment processes.
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Meritto vs Digistorm Funnel
While claiming to ease managing admissions journeys and setting up automation for organized lead management, Digistorm Funnel faces significant shortcomings in data organization inconsistencies and limitations in features like bulk deletion, check-in app functionality, report generation, and app integrations can create user frustrations.
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Meritto vs Ellucian
Ellucian suite of features like course registration, work management, billing, payments, grades, and academic status, comes with a significant drawback requiring extensive training for managing and administering the system, making it a complex process. Additionally, the high cost might be a barrier for some educational organizations.
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Meritto vs SchoolAdmin
SchoolAdmin provides admissions management tools designed to assist educational organizations with enrollment processes. However, its limited integration capabilities with existing Student Information Systems (SIS) often require manual data export and import, leading to inefficiencies and additional administrative work. Additionally, the high cost of implementation may exceed the combined annual expenses of other essential systems, making it a costly choice for many institutions.
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Meritto vs SurveyMonkey Apply
SurveyMonkey is a well-known tool for creating surveys and gathering feedback across various industries. While it excels at collecting data, it lacks the specialized features required to manage the complete student enrollment process for educational organizations. In contrast, Meritto is a purpose-built solution tailored specifically for education, offering a unified platform that goes beyond data collection to streamline student recruitment, marketing, and enrollment.
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Meritto vs Slate by Technolutions
Slate by Technolutions is a designed primarily for higher education institutions, offering tools for managing student applications and enrollment. However, its complex interface, steep learning curve, and reliance on rigid workflows can make adoption and day-to-day usage challenging for educational organizations. Additionally, the lack of purpose-built functionalities and slow rollout of new features can be a serious setback for many users. In contrast, Meritto is purpose-built for the education sector, providing a seamless, intuitive, and unified platform that simplifies student recruitment and enrollment processes, empowering organizations to scale without the complexity.
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Meritto vs Open Apply
OpenApply is designed to assist educational institutions in managing applications and communication with prospective students. While it provides a range of admission management features, its limited CRM functionalities and rigid workflows can create inefficiencies for institutions looking for a more comprehensive enrollment solution. Additionally, complexities in the user interface can make navigation and adoption challenging, leading to slower processes and operational bottlenecks.
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Meritto vs QuickSchools
QuickSchool might offer various features for school management but users have reported limitations in some of the most important features particularly with the report card function, which struggles with formatting issues when attempting to include all four quarters and the yearly average.
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Meritto vs Element 451
At its core Element 451 provides solutions focused on communication and engagement, but when it comes to comprehensive enrollment management, it lacks the needed solutions and innovations. It only fragments of the enrollment process and you end up paying for each feature separately, piecing together tools that don’t fully integrate or scale with your needs.
Learn MoreWhat should you essentially look for in an education CRM?
When considering a student recruitment and enrollment CRM, there are a lot of factors that come into play but we’ve put together the most important ones to help you make the right decision:
Scalability
Ask whether the CRM is specifically designed to handle and support the growth of enrollments in an efficient and effective manner. You would always want to go with a solution that grows with your educational organization.


Customer Success Support
It is important to ask if the CRM provider offers a dedicated Customer Success team to provide assistance and guidance throughout the implementation and ongoing usage of the system.
Functionality and Integration
This is crucial to ensure your teams don’t end up juggling multiple solutions. So make sure you check if the CRM system offers all the essential functions for managing enrollments. In case it relies heavily on third-party integrations, it can not only create complexity for your teams but also result in additional cost.


Adaptability to Team Needs
Any change in process directly impacts the efficiency of your teams Whether that change is positive or negative depends on the capability of the CRM you choose to fit and adapt to your team’s unique requirements and workflows in enrollment management. So, make sure to evaluate how well the CRM aligns with your team’s specific needs to ensure a smooth and efficient process.
Why choose Meritto over other education CRMs?
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Purpose-built to keep you enrolling
With insights gained from serving over a thousand educational organizations, we develop products that cater to deep use cases. Whatever the challenge is, it’s likely we already have a solution for it.
After all, managing 100 million student inquiries a year adds to our experience. -
Scalability at the forefront
Our products are designed to equip you for tomorrow and enable you to scale. Whether it’s vast amounts of student data or multiple business complexities, we can solve for all.
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Dedicated training and migration support
We are passionate about our partners and we believe we succeed when you do. It’s why we get you up and running in a breeze.
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Building a collaborative community
We have built a vibrant community of professionals from the education industry where you can interact, network, and enhance your skills. From offline events to webinars, we host them all.

By choosing Meritto, not only get access to a powerful platform but also a dedicated enrollment partner committed to your success.
Here’s a glimpse of the impact we’ve had:
1 Billion+
student engagements
powered
100 Million+
inquiries processed
yearly
5 Million+
applications managed
yearly
50,000+
satisfied users across
departments
1200+
educational organizations
trust Meritto